Dodge Working to “Refuel America”
Thursday, July 10th, 2008Dodge has created a program to “Refuel America” for individuals who buy Dodge cars or trucks. Whether it will make much of a dent in the fuel crisis remains to be seen, but it is a positive start and it will help new Dodge owners. It will be interested to see whether any of the other automakers follow suit.
The way that the program works is actually like a rebate, only you get it against the price of gas a little at a time. Basically, you have to have a credit card that you designate for this rebate. Every time you pay for gas at the pump, you will be charged the regular price and you will be rebated the difference. You will also have a membership I.D. card, complete with pin number, which will show all your purchases and adjustments, including the adjusted cost of the fuel at $2.99.
This is an interesting concept. It is actually a rebate where no actual money changes hands, except on paper. The plan is also unique in that this is a way for the Chrysler Corporation to pay rebates a dollar or two at a time as opposed to thousands of dollars immediately upon the purchase and financing of a vehicle.
This is a good thing for the Chrysler Corporation, in that, they are able to use the lump sum money they save to create more profit for themselves. These huge sums can stay in their coffers earning interest while they dole out a dollar or two at a time to consumers to offset the price of gasoline.
This is a creative concept. They have actually invented a system of financing their own rebates over a three year period from the time that someone buys a vehicle. This is definitely a win-win situation. With fuel prices topping $4.00 most places, paying $2.99 per gallon is a relief to those of us with tight budgets. And, of course, the automotive manufacturer’s do not lose money on the deal, so this should not drive up costs or create losses for them in any way.
If you are in the market for a new car, check to see if a Dodge will fit your needs and if their “Refuel America” will work for you. If it doesn’t work in your situation, nothing lost. Hopefully, it will work for you, and hopefully other companies will begin looking at – and offering – similar or new incentives to help protect us against inflation.

