Converting Automaking Factories
Thursday, August 28th, 2008One of the signs that things have changed with relation to fuel and fuel prices is the fact that fuel-guzzling vehicles are no longer in demand. In fact, in many cases, because of huge fuel price increases, it is hard, if not impossible, to even give them away.
SUV’s and large trucks that do not get good mileage were status symbols not long ago. Within the past year as fuel prices have continued to rise, prices for these vehicles have continued to drop. Vehicles that cost $20,000 to $40,000 less than a year ago are being sold – or as some people say, given away – for well under $10,000.
These are signs that things have changed and are continuing to change when it comes to the way we view transportation and fuel. Not only are individuals, families and consumers realizing this, but so are car companies that have been producing those large and inefficient vehicles.
As a result, auto makers are changing the way they do business and changing their factories to match. They are making adjustments to coincide with the adjustments that have taken place in the vehicle market due to the fuel crisis.
Ford Motor Company, for example, has begun to change many of its truck factories and adapt them so that they will be able to produce smaller, fuel efficient vehicles, such as the Ford Focus. The factories will be retooled and this retooling will begin in November.
These adjustments are important because they are intelligent. This retooling will cost million of dollars, but save thousands of jobs. It will help the economy by providing a product that people need and a product that will conserve fuel and energy and ultimately help the environment.
Other auto makers are looking at following Ford’s example in similar ways. This makes sense for them financially – why keep producing products that won’t sell when you can produce more products that you already produce that you know will sell? In addition to making financial sense for the auto makers, there will be benefits to the country and its citizens as we have already discussed.
So, one more sign that it is time to deal with the fuel crisis head on is the fact that politicians are talking about it and industry – including automakers – is actually doing something about it.
With some concerted effort, there can be progress, and with progress, we just might get through this crisis and change the way we look at and use fuel forever.

